Apple+Inc.

While in most cases when the economy is struggling it is hard for a business to prosper Apple has remained strong financially. As of 2005 Apple came out with the new Mack book pro. This design was targeted to a more professional base cliental versus their imac. In 2007 Apple inc came out with both the iphone and apple tv. This targets a more personal audience. A key thing that Apple does is they are constantly building on top of their success. By appealing to all sorts of people and corporations as a whole they are able to stay ahead of the curve and make money even in hard times. Apple is most famous for the ipod though. They have come out with several different versions of the listening device. Their latest is the ipod touch which incorporates a touch screen and applications. They have almost take over the music industry. People are no longer concerned with buying cds, but instead just go to itunes so they can have their music right away from the comfort of their own home. It has gotten to the point where every person wants to have their own ipod. This is good for both apple and the economy. When people are willing to spend money and they have the money to spend the economy is in a good place. This along with other technology advancing businesses have helped to keep the economy a float.